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Kristin Spencer, a value-based marketing consultant, shares her journey of overcoming a math learning disability and finding her superpower in words. She grew up in Los Angeles, facing challenges with math and bullying. In college, she discovered her talent for writing and storytelling. After living abroad and working in humanitarian efforts, she transitioned to entrepreneurship and became a successful copywriter. Kristin emphasizes the importance of curiosity, understanding your high-value skills, and using strategic storytelling in marketing. She offers one-on-one coaching to help clients create compelling messaging and achieve their goals.
Takeaways
Overcoming challenges and turning weaknesses into strengths is possible with the right mindset and support.
Curiosity and understanding different cultures and perspectives can lead to personal growth and success.
Identifying and leveraging your high-value skills is crucial for building a successful business.
Strategic storytelling and value-based marketing can create meaningful connections with customers.
One-on-one coaching can provide personalized guidance and support in achieving business goals.
Chapters
00:00 Introduction and Background
03:01 Value-Based Marketing and Overcoming Challenges
10:19 The Power of Curiosity and Understanding in Cultural Assimilation
18:31 Leveraging High-Value Skills for Business Success
26:17 Strategic Storytelling: Creating Meaningful Connections with Customers
29:55 One-on-One Coaching: Personalized Guidance for Business Growth
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Bestselling Author / Value-Based Marketing Consultant
Kristin N. Spencer is a multi-category bestselling author, sales consultant, and business nonfiction ghostwriter who specializes in value-centered marketing. Before focusing exclusively on her own business writing firm, she worked on the ghostwriting bench for Forbes Books after working as a professional writer for over 15 years.
In 2023, she was accepted into Cornell’s Women Entrepreneurship Certificate program where she was able to polish the business side of her writing skills. She has written over 35 books throughout her career and been the host of two top 10% podcasts.
Spencer’s background as a developmental editor and certified copyeditor in the fiction world helps her craft the stories of her clients in a way that naturally endears them to the people who need their help most, one strategic story at a time.
Kristin married her college sweetheart, Travis, and traveled Europe with him as humanitarian workers helping survivors of human trafficking. After that, she settled back into her life as a business writer and consultant, now in Western Pennsylvania outside of Pittsburgh with Travis and their three children.
